Website is your digital footprint of your business. It should reflect your values and services in a trusted way. Simply creating a website and keeping idle would not give a lead or add any value to your organization. We should keep the following in our mind while designing a website. 

1. Technology is changing every day, So it should be updated with the latest technologies   
2. Content and website should be dynamic with possibly latest solutions and case studies available
3. Every page should lead to an action button to capture customer inputs. If you are selling solutions then the website should contain customer problems which they should think “that’s what i’m looking for”. 
4. Website should be responsive and mobile friendly
5. Website should be optimized for search engines  
6. Earlier days the landing page was different from a product page. But nowadays landing page should be same as product page, which helps you to reduce your marketing spend 
7. Website should use proper keywords and meta information
8. Websites should have trust symbols like security, partnerships with other companies, portfolios, association memberships etc. need to be there. 
9. Website should have integrated with WhatsApp or call Centre solution or landing page with a good crm to track a record on the enquiry coming in
10. Remarketing campaigns in social media and search engines to make the users click on the lead generation form or an enquiry
11. Websites should have analytics installed and monitored to understand the customer behavior, bounce rate and source of traffic. This could be continuously monitored and changes need to be made on the website. 
12. Performance of the website. Websites should be fast and easy to load. Developers usually do some techniques like cache, page optimization, Two touch navigation etc. This could help to get more conversions 
13. Keywords and websites are positioned as we mentioned this would help you to index in search engines more likely organic way and reduce the ad spent cost. Your ads will be less costly than others.  

These are the 13 Golden rules for making a better digital presence and growing your business to the next level. More business means more !